Most businesses nowadays focus on online marketing strategies. People spend most of their time on their phones or their personal computers, and it seems like the most practical way to advertise is through the internet. However, offline promotions like poster and sticker printing should not be neglected.
Today’s economy is very challenging, and competition is always high. Because of this, businesses and organizations have to come up with innovative marketing and advertising techniques.
One of the best marketing techniques that businesses utilize nowadays is the use of stickers. People may think stickers are childish and ineffective for marketing purposes, but today, savvy companies find fun and creative ways to advertise their business with printed stickers.
Any marketing material with an adhesive back can be called a sticker. The best thing about stickers is that they can be customized and pasted anywhere. You can find them in shops, poles, buses, car windows, bumpers, and a lot of other surfaces. They can come in all shapes, colors, styles and sizes. You can also print anything on stickers: company names, logos, addresses, websites, contact information, and your business’ promotions.
Promotional stickers can be used as a sticker product and as a means of delivering information. For marketers, stickers can be printed out with discounts and promotions. Non-profit organizations, on the other hand, can use them to raise awareness for their advocacies. Even people involved in politics may use stickers to further their cause.
Stickers can be an efficient medium of reaching your target market. By handing them stickers, you give them something they would want to keep because it is useful and cool, or because they want to let people know that they are in one way associated with your brand. You can also utilize the back of the sticker, and print out information that you want your customers to read.
There is no limit to the places your advertisements can reach if you use stickers as a marketing technique. Here are more ways to maximize your stickers :
Embossed Stickers
Embossed stickers are stickers with a 3D appearance. Like those you see in Holiday cards, the image, text, and logos are raised. Oftentimes, they are used when granting diplomas, degrees, or certificates to a person or company. They are usually seen in silver or gold, and a round shape. However, they can be made to suit your preferences according to the way you want them to be distributed and displayed.
Because embossed stickers are custom made, you won’t find them easily in your surroundings. Nevertheless, if you have access to a printing company with a competitive rate for sticker printing, embossed stickers may be a good idea. This type of sticker can help boost your business because of greater visibility.
Car Bumper Stickers
Car bumper stickers are very popular, and they are widely used by consumers worldwide. It is important to remember that automobile bumper stickers are not only used in bumpers. You can stick them in other parts of the car including side windows, rear windows, doors, bonnet, and front and rear bumpers. Many people use them to decorate or customize their vehicles according to their liking.
How can sticker designs on your car promote your business effectively?
You may have seen a lot of cars with a sticker or two in place, but nowadays, some businesses use this new technique of covering cars completely with stickers. You can’t see the car’s original color because it is covered in unified stickers. Even the windows are covered in transparent mesh stickers.
Stickers are attractive, promotional products that you can give away to your clients. Given the right design that will make your stickers valuable to your prospects, they can then place your materials in visible locations, such as their cars. Your clients now help you in advertising your business just by driving around with your stickers on their bumpers.
Car bumper stickers have always been a hit to the public, and they are increasingly becoming popular again. Marketing on automobiles has already been proven effective. They are an excellent and effective source of free mobile advertisement. Wherever the car goes, the stickers go, and it will easily advertise your business and convey your message to numerous consumers.
Massive numbers of people will be able to read and take note of your contact information or website address, especially if the car goes to mall parking lots, airports, park-n-rides, or metro areas congested with traffic jams. The more time people get to read your advertisement, the higher the chance of them visiting your website or giving you a call. They may even place an order just because they saw an awesome deal on your sticker!
In addition to this, the back of promotional stickers can also be utilized to deliver all sorts of information to your customers. Printing out stickers without using the back is almost like printing out news on only one side of the newspaper. It’s a blank space that you shouldn’t waste. You can print out promotions on the back so that your prospects can read them before using the sticker.
Automobile stickers are not only used for marketing. They can also be used for political campaigns during the election period. Car bumper stickers can also be used by local or professional sports teams, or on customized cars for that sporty and exotic look.
Overall, stickers can be a cost-effective marketing technique. You just need to make sure that they have a perceived value that makes them interesting for your customers. They need to be visible, and able to attract attention.
Promotional stickers must have a simple but eye-catching design that you can spot from two feet or more away. If you want to print a survey, mail news, and announcements, or simply build your database, stickers are a good option to send your customers.
By using well-designed stickers, you can easily advertise your business without spending too much. You can think of more creative ways to use them and increase their distribution to give your business some extra advantage. Your company will surely benefit from the exposure that stickers can provide you.
